Hampus Malmström, smiling, with short red hair and a beard, in front of a green wall.

Open to new roles in southern Sweden and Copenhagen

Hejsan, I’mHampus.

Digital marketing & business development – 15 years in travel, hospitality and retail.

This is me

Digital marketer and business developer based in Helsingborg, Sweden, where I live with my cat Tusse. 15 years in retail, travel and hospitality, most of them in digital. I built my first websites at 15. I started my first web design business at 16. It had three clients. I’m not a developer (anymore), but this one I’m building myself in Next.js using AI, to learn something new.

I spot details quickly, and probably point them out a bit too often. Give me a problem nobody really knows how to solve, and I’m happy to nerd out on it.

Outside work it’s a lot of travel and digital projects, often more than I have time for. One of them is my webshop Naughtypanda.se, with gifts that have a cheeky twist, which I run on my own on the side. Every now and then I play some World of Warcraft or get lost in Transport Fever or Satisfactory.

Tusse, a ginger and white cat, resting his head on his paws on a bookshelf.

Warehouse Manager

Tusse

Came home with me from a cat shelter in 2022, when he was about two years old. Now he runs the warehouse for Naughtypanda.se, and no box arrives without a thorough inspection.

Very important numbers

Experience

  • Room Republic

    Digital Marketing Specialist · Helsingborg

    2025 – 2026

  • Emirates Holidays

    Marketing Manager, then Sales & Service Manager · Copenhagen

    2019 – 2025

  • Salling Group · Netto

    From finance to digital · Falkenberg, Køge & Aarhus

    2011 – 2019

Full work history on LinkedIn →

Courses

  • CX Platform Strategy

    IHM Business School

    Ongoing

  • Process Design & Facilitation

    Hyper Island

    2018

  • Project Management

    Implement Consulting Group

    2018

Tools

  • Salesforce Marketing Cloud (CRM & customer experience)
  • GA4 (Analytics & performance)
  • WordPress (Web & platforms)
  • Claude (AI & ways of working)
  • Photoshop (Design & creative)
  • Salesforce Service Cloud (CRM & customer experience)
  • Google Tag Manager (Analytics & performance)
  • Umbraco (Web & platforms)
  • Claude Code (AI & ways of working)
  • Illustrator (Design & creative)
  • Emarsys (CRM & customer experience)
  • Google Ads (Analytics & performance)
  • Shopify (Web & platforms)
  • ChatGPT (AI & ways of working)
  • InDesign (Design & creative)
  • Klaviyo (CRM & customer experience)
  • Meta Ads (Analytics & performance)
  • Squarespace (Web & platforms)
  • Jira (AI & ways of working)
  • Lightroom (Design & creative)
  • Zendesk (CRM & customer experience)
  • MicroStrategy (Analytics & performance)
  • HTML & CSS (Web & platforms)
  • Confluence (AI & ways of working)
  • Canva (Design & creative)
  • MailerLite (CRM & customer experience)
  • Next.js (Web & platforms)
  • Notion (AI & ways of working)
  • GitHub (Web & platforms)
  • Trello (AI & ways of working)
  • Vercel (Web & platforms)
  • Scrum & Kanban (AI & ways of working)

Off the clock

Coffee

Brewing right now

  • Beans

    Jorge Diaz Campos, Peru

  • Roaster

    Morgon Coffee Roasters, Gothenburg

  • Method

    Pour-over, V60

  • Notes

    Juicy, forest berries, cacao nibs

A bag of Jorge Diaz Campos from Morgon Coffee Roasters

World of Warcraft · Current main · Moo

Thildir

Level 80 Druid · Doomhammer

Thildir, my character in World of Warcraft

Data from Blizzard

Say hej.

Email is the quickest way to reach me, and I’m always happy to grow my network on LinkedIn.